I have never seen film merchandising go this far!  Anchorman 2 hits theaters in a couple of weeks, and aside from all the Ron Burgundy hijinks, ranging from car commercials to co-anchoring a real news telecast, this has got to be the most interesting stunt to solicit a piece of some movie merchandising magic.  Released on the same day as the film, you can actually sit back on your bearskin rug and swig down some Ron Burgundy Whiskey ($25), nicknamed Great Odin’s Raven.  I kid you not!  Coming to your local lush mart real soon!