“Excuse me, I have to take this call” may be the new catch phrase for up and coming alcoholics as they take a swig of mother’s finest concoction cleverly concealed from their faux iPhone.  The iFlask ($25) cares to take on the endeavor by making this exercise in anti-sobriety possible by introducing a flask in the form of the most popular gadget in the world.  Taking in 3 hours of the Hobbit or some other Middle-Earth epic, or sitting through some boring sports events will be the ultimate blast as people look on when you perform a ridiculous and mindless gesture with your “DEVICE” as it presses up against your chin.   Just make sure phones are allowed to the function, or you’ll be assed out.